• Use good quality images. If the image you choose is blurry, lacks a focal point, is poorly lit, or is otherwise of poor quality, it will distract from your message and do more harm than good.

  • Match the size and quality of the image to your application. There is a wide range of image size, but here are some basic guidelines:

    • An image on a 40” x 80” poster should be 300 dpi or larger (usually over 2,000 pixels wide/deep)

    • An image used on a web site or in PowerPoint can be 72 dpi (between 500-1000 pixels wide/deep)

  • Avoid too much of a good thing. One or two well-placed, good quality images can enhance your message; several images may detract from your message and confuse your audience.

  • Credit your source. Unless the photo is your own, you must credit your source. See Borrowing Images from the Web: A FAQ from TechSoup for more information.