Influence Opinion & Policy

While you know that your ideas on how to change practice to better serve older adults are great, you may struggle with how to communicate your ideas to those who wield influence in creating and changing public policy. Laws at the federal, state and local level all have a great impact on how healthcare is practiced. Knowing how to share powerful, possibly opinion-shifting information with opinion leaders is a critical skill.  


This section reviews strategies and provides background information on the policy process, and how you can enhance your role as an advocate and thought leader. We also take a specific look at social media's ever-expanding influence on policy and opinion.